The D2C Maverick

A Step by Step guide to start and scale your D2C Brand

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Who is this book for ?

This Book Is for -

Aspiring Entreprenuers

Who Don't Know where to start

Early D2C Founders

Stuck between Planning & launching.

Students And Creators

looking to understand business hands On

Local Producers & Manufacturess

Who wants to launch D2C Business

Table Of Content

Part 1 - The Research

1.1: Product Research - Smarter Trend & Demand Analysis with Al
1.2: Compliance and Certifications - Securing Your Brand's Foundation
1.3: Supplier Discovery - Finding the Right Partners Faster with Al
1.4: Competitor Research - Al-Powered Market Intelligence and Social Listening
1.5: Pricing Strategy - Dynamic & Psychological Pricing with Al Assistance
1.6: Margin Calculation - Automated COGS,Scenario Modeling & Profit Simulations
1.7: Unit Economics - Al for LTV, Churn Prediction & CAC Optimization

Part 2 - Brand Identity and Business Setup

2.1: Choosing a Brand Name
2.2: Checking Domain Name Availability
2.3: Ensuring Trademark Availability in India
2.4: Registering Your Company in India
2.5: Bringing It All Together

Part 3 - Brand Creation

3.1: The Importance of a Strong Brand Identity
3.2: Creating Your Brand Logo
3.3: Creating Brand Guidelines
3.4: Designing Product Packaging
3.5: Recap: Brand Creation Checklist

Part 4 - Store Creation

4.1: Brand Shoot
4.2: Creating Your Online Store
4.3: Registering Payment Gateway and Shipping
4.4: Selling on Marketplaces
4.5: Setting Up Social Media Accounts
4.6: Summary

Part 5 - Marketing part 1

5.1: The Social Media Playbook - From Zero to a Buzzing Brand
5.2: The Performance Marketing Engine - Turning
Clicks into Customers
5.3: The Influence Equation - Winning Hearts
Through People

Part 6- Marketing part 2

6.1: Core Retention Strategies for Indian D2C
Brands
6.2: Key Metrics by Funnel Stage

Part 7 - Going Global : The final chapter

7.1: Step-by-Step Strategy to Expand Globally
7.2: Selling Internationally
7.3: Indian D2C Brands Going Global: Examples

A Note from the author

A Note from Author

About the Author

Ankit Mandal is the co-founder and CEO of Mavex Marketing Media LLP, a growth marketing agency that has driven over ₹100 Cr in revenue for more than 50 D2C brands. With over a decade of hands-on experience in performance marketing, AI-driven market intelligence, and brand building, he combines data-backed strategies with creative storytelling to help entrepreneurs launch, scale, and globalize their businesses. “The D2C Maverick” distills his proven frameworks and real-world insights into a step-by-step guide for anyone looking to master the direct-to-consumer space.

Glimpses from IIT Delhi

What Our Readers Are Saying

No BS. Just the real deal for any entrepreneur who wants to build something meaningful.

— Priya S.

This book helped me avoid a ₹5 lakh mistake in my first campaign. Worth every page.

— Nikhil V.

Finally! A book that actually talks about Indian D2C realities — vendors, COD issues, marketplaces and all.

— Shreya M.

Have questions? We have answers!

Who is the author of The D2C Maverick?

The book is written by Ankit Mandal, co-founder and CEO of Mavex Marketing Media LLP. With over a decade in digital and performance marketing, Ankit has helped 50+ brands generate more than ₹100 Cr in revenue and is the creator of this step-by-step guide to building and scaling D2C businesses.

What exactly does “The D2C Maverick” cover?

It’s a step-by-step guide that walks you through every phase of building and scaling a direct-to-consumer brand—from in-depth product research and AI-driven market analysis (Part 1), through setting up your business and creating a compelling brand identity (Parts 2–3), to launching your online store and executing high-impact marketing strategies (Parts 4–6), and finally expanding internationally (Part 7).

Who is this book for?

Aspiring Entrepreneurs, Early D2C Startup Founders, Marketing Students & local manufacturers who want a practical, end-to-end playbook for launching or growing a D2C brand—whether you’re a solo founder, part of a small team, or an established business looking to refine your processes and leverage AI.

Do I need a tech background or AI expertise to use this book?

Not at all. Each chapter introduces AI-powered tools and techniques in a clear, non-technical way, with step-by-step guidance on how to apply them—even if you’re new to data analysis or machine learning.

How will the AI-driven sections help me make better decisions?

You’ll learn how to:

- Spot emerging product trends with smarter demand analysis

- Automate cost and margin scenarios for confident financial planning

- Use social listening and competitive intelligence to outsmart rivals

- Predict customer lifetime value, churn, and optimize your CAC

- All without needing to build models from scratch.

Are there real-life examples or case studies?

Yes—throughout the book you’ll find examples and mini case studies illustrating how brands apply these principles in the real world, including AI tools in action and marketing campaigns that delivered results.

How will this book save me time and money?

By showing you how to automate research, streamline supplier discovery, dynamically price your products, and set up your entire business with ready-to-implement frameworks—so you avoid costly trial-and-error and launch faster with confidence.

How detailed is the marketing guidance?

Very detailed. Part 5 covers both social media strategies (content, community building, engagement) and performance marketing frameworks (funnel setup, ad structuring, ROAS optimization), while Part 6 dives into retention tactics and key metrics at every funnel stage.

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